Friday, July 10, 2009

Orange: Glastonbury Solar Concept Tent

Last month, between school and getting ready for co-op, I had the opportunity to work with Kaleidoscope to design this solar concept tent for Orange (the European telecom company). It is used as a promotional piece for the Glastonbury Festival, which Orange sponsors.

Here is some of the process work from the project. The project timeline was relatively short, so we worked back and forth with the client to deliver just what they needed. I learned that it’s very important when taking on a job like this to choose a workflow that allows you to make changes quickly and easily. When working remotely, it’s difficult to get all the communication right the first time, so it helps if you’ve
designed a process from the beginning that lends itself to easy adjustments. I still used a combination of 2D and 3D tools, but only modeled what would be difficult to edit if, say, the client asked to see the tent from a different angle entirely.

Exploration sketches to find a form that would highlight the features of the tent and be distinctive enough to stand out in a blog post or magazine article.

Development of 3D model and adjustments in Hypershot.

The tent has been featured on Engadget, Gizmodo, and Core77, and the official post by Orange, which talks about all the tent’s features, can be found here. Thanks to Kaleidoscope for giving me the opportunity to work on the project, and special thanks to Finn Mckenty for a great job managing it! Happy camping.


Sam Amis said...

Fucking sick man, I hate you for being good, hope all is well in the Seattle, see you in the spring.

Ross Velazquez said...

awesome work man. I've been seeing that thing everywhere but I had no idea you were responsible for it.